Applaud GmbH is a boutique consulting and enterprise software development company, based in Munich, Germany.
The company is active in two areas:
enterprise software applications with a focus on Analytics and Artificial Intelligence as well as Investment Advisory services
Applaud was founded in 2012. From the beginning, the primary client group was large German automotive OEM and automotive suppliers.
Software consultancy and development since 2012 included:
from a variety of standard software and tools
to propose improvements, redesign, and related implementation
including the business analyst, software development, system architecture, and related project management
for system implementation
2012 – 2013 Audi AG
Sharepoint applications for project teams
2013 – 2014 Verband Deutscher Lesezirkel e.V. / Media-Rent GmbH
Development of mobile app for magazine content
2014 Roland Assistance GmbH
Enterprise software redesign
2013 – 2015 Tenneco Inc.
2015 Nexus Automotive International SA
Enterprise Social Media system for 80 member companies
2016 – 2018 Mercedes-Benz Consulting GmbH
Data and text mining applications for customer service including chatbot analytics and design
2019 MSD Sharp & Dohme GmbH
Network graph database design with Neo4j
2018 – 2021 Mercedes-Benz AG
Great things in business are never done by one person. They’re done by a team of people.
Prof. Dr. Alyosh Agarwal
alyosh.agarwal[at]applaud-ai.com
Prof. Dr. Alyosh Agarwal has managed enterprise software projects at automotive, telecommunications and financial services companies, including Audi, Mercedes-Benz, Huawei and Telefonica since 2011. Previously, from 1996 to 2007, he managed CRM and analytics projects at three international banks and over twenty insurance companies in Germany, Switzerland and the United States. His areas of specialization include technology evaluation, requirements analysis, use case specification, agile software development for enterprise applications with a focus on Artificial Intelligence, Machine Learning and Analytics. Recent projects included the design and development of Recommendation Engines, multiple BI Dashboards, Campaign generation systems, Social media collaboration platforms and mobile apps.
Alyosh Agarwal has been a professor at the Macromedia University of Applied Sciences since 2011. His primary research and teaching focus has been Digital Transformation, Business Intelligence and Analytics. He is responsible for the Master courses in 5 cities across Germany. From 1999 to 2011 Alyosh Agarwal worked in New York and California with a focus on new software technologies, trading systems and the technical analysis of stocks. He completed his graduate degree in management with distinction, 1990, and his Ph.D in applied Artificial Intelligence in1995 graduating summa cum laude both at Ludwig-Maximilians-University, Munich. He was awarded a professorship in Bavaria in 2011.
Dr. Ulrich Baltzer
Ulrich Baltzer is a senior system architect and software engineer. He has extensive experience in Analytics, Machine Learning, eCommerce and a broad variety of enterprise software. Dr. Baltzer has been responsible for the system design and development at a number of projects at Audi, BMW, Mercedes-Benz, Tenneco and at Deutsche Kreditbank. His expertise includes advanced Microsoft Azure and AWS application design and development, including the full range of Analytics, Text-Mining and Machine Learning. Recent projects were completed with RapidMiner, Knime, Predicition IO and Apache Spark MLLib. Development included Python, Scala and a variety of databases.
Dr. Baltzer is a Mechanical Engineer. He graduated with honors from the TH Darmstadt. He also has a graduate degree in management, as well as a PhD. and PostDoc in Philosophy.
Axel Spielmann
axel.spielmann[at]applaud-ai.com
As Business and Data Analyst, he is responsible for the specification of business requirements, User Experience design and quality assurance. Currently, he is working on a Recommendation Engine project for a large German car manufacturer.
Prior, he completed his Bachelor’s degree in Media Management and worked on several web and media related projects.
Jiyoon “Jenna” Kim
jenna.kim[at]applaud-ai.com
As a Business and Data Analyst, she is currently working on a Recommendation Engine project for a large German car manufacturer. She is responsible for data creation, analysis, and quality assurance.
Additionally, she is pursuing her Master’s degree in Management and Technology. Prior, she worked for a large German car company in Germany as well as in Korea.